Many sites give customers a way to make a purchase. What’s harder to deliver is a great experience across the entire digital journey, from discovery to purchasing decision.
As online competition increases, margin pressures grow, and your audience becomes more and more discriminating, effective eCommerce website design becomes critical.
There are best practices in eCommerce, but no magic formulas. Success requires a delicate balance of business savvy, brand strategy, user experience, content, and intuitive design. Getting it right means finding your “sweet spot” – as well as a willingness to test constantly, so you can iterate and learn.
When you partner with BFM, our years of eCommerce experience are just a starting point. We apply an in-depth, problem-solving approach to your brand and business challenges. We don’t just check boxes to deliver a digital storefront – we help you create experiences that drive your brand forward.