The practice of ‘digital PR’ has increasingly just become the practice of PR. Brands now need to tell their stories in a constantly changing media landscape.
Digital PR was once a fancy way of talking about link-building. But today, customers’ digital lives are impossible to disentangle from their ‘real’ ones.
Great PR is story-driven, just as it has always been. Telling a story and showing thought leadership has always been a mainstay of great marketing. And if anything, being able to amplify your story through respected publishers has become more valuable in an increasingly noisy and cynical world.
But with the shift to digital, the way we promote brand stories is changing. Brands need PR with a social heart and a strategic brain. And when media is more complex and turbulent than ever, brands need a PR agency that is nimble enough to keep up with digital’s breakneck pace.
At BFM, we believe an effective digital PR is hands-on and ready to pivot with the changing moods of the web and the world. We partner brands with experienced PR specialists who collaborate closely with the entire agency team, helping brands refine and share their stories with a range of digital publications old and new.