Collecting information is the initial step in the design process. It is during this phase that ImageAppeal designers get to know your business, your objectives and your brand. We strive to give our clients the best result possible. At ImageAppeal, we involve our clients in the design process to make sure everything is done according to their specifications. Being a two-way process, the client must also do their part, they must find out the best way to attract their audience’s attention. On the other hand, ImageAppeal designers must find the most effective way of conveying the client’s message.

Purpose: What value will the site offer to the audience? What is the site intended to achieve? Do you want to market your products or promote a service?

Goals: What are the measurable goals that you want the website to achieve? Two of the most common goals are to share content or make money.

Project scope definition is a critical step that outlines specific deliverables, timelines and activities that allow ImageAppeal designers to be able to set expectations for our clients. During this phase, we take into account the current market trends, the history of the company, the client’s competitors, product differentiators and the future of the company as well.

ImageAppeal Estimation Phase Involves

• A list of development questions for our client, this gives us an insight of what he/she expects.
• Creating the first development proposal mainly focusing on the SEO, hosting, and post-launch support.
• Setting our clients expectations – Explaining what we shall do to make their vision a success.

Once we have understood what you want us to build, its ImageAppeal designers job to make this happen. We rely on the information gathered, to draft a concept for you website. At ImageAppeal, we start by developing a perfect site map. The site map is made of a list of all the topics and sub-topics that will appear on your site. This phase gives us a guide as to what information will be on your website. It is also during this phase where we decide the technologies to be implemented on your site.

Creative Strategy: A creative plan of what we shall include in your webpage, it is like a skeleton of your website. At this point any changes can be made without disrupting the content.

Research: We fill the gaps left in the strategy picture by doing more research. ImageAppeal designers do this by visiting your competitor’s website to see what will make your site more attractive.

Imageappeal’s development team is now ready to make your vision a reality. We take all graphic fundamentals from the model and use them to develop an entirely functional website. We also take the site map and spread the content throughout the website.During this time, you will be able to view your site in our client’s studio; here you can make any suggestions regarding the corrections that you want us to make. We also develop new content; create videos, podcasts, slideshows and any other media that will be displayed. Front end and back end are the two main elements of the development process. Front end development involves creating media presentation that will show on the web page. This involves:

• Markup: The HTML documents
• Style: The CSS (Cascading style sheets)
• Cross-device and browser compatibility: Making the content viewable on any type of device.

Testing the final product is crucial because there will be a few issues that will need attention before it goes live. At this stage, your site will have to be reviewed on multiple devices (mobile, laptops, and tablets) and several browsers (Firefox, Internet explorer, Safari) to know whether everything is as planned.

4 Tests That We Run Before Launching
Compatibility And Responsiveness: This is the first thing that we check before launching. Imageappeal’s designers do all this to ensure visitors will be able to visit the site from any browser or device.
Content: We have specialists who triple check the site’s content; this includes everything your visitors will read, see or hear. Confusing content can affect your site’s credibility.
Functionality: Our developers check your sites responsiveness to make sure it’s functioning as expected.
User Experience: We professionally test your website’s user experience to ensure your visitors will find it easier to navigate around your sites content.

The big day is finally here. After the client has approved the final demo of the site, it’s time to deliver the work. We upload the sites files to your hosting server; this involves installing the most important plugins to help improve the site. Again, ImageAppeal’s designers countercheck that the site has been uploaded correctly. Your vision is now available to the public; your visitors can view and search anything they want on your site.

• Clients contact us at ImageAppeal to discuss their demands and requirements.
• Our clients obtain our undived attention
• we go over everything they are looking for.
• We take descriptive notes of all the details our clients provide.