Most people don’t need to think much about logos or the visual aspects of branding. That’s precisely what makes them so powerful.
The most recognizable company logos—and brand identities generally—can evoke a chain of associations and emotions in only a moment. But creating these instant brand associations involves a lot of work for a lot of people.
Think of a favorite brand, and it’s a safe bet that every color, every typeface, every shape, and every line of the branding has been sweated over by both branding agency and client.
Brands do this because they know impressions count—whether you’re a multi-billion dollar colossus or scrappy startup. They understand that brands win by presenting as relevant, trusted, and memorable (and then following through on that presentation).
At BFM Brand Lab, our design heritage, especially in logo design, runs deep. We’re strategists, creators, experimenters, and collaborators. When you work with us, we paint the big strategic picture of how to reach your target audience with exceptional branding, and then pursue the details with a down-to-the-pixel obsession.