The world is quickly becoming a place where brands differentiate themselves not on product, or price, but on the quality of the experience they provide.
Obviously, you can keep (or lose) customers with a good (or bad) experience. But the impact of experience goes far beyond retention.
Your audience is weighing up customer experience when they choose whether to become your customers, how often or how much to buy from you, and whether to provide the reviews and advocacy that convert your next set of loyal fans.
Whether in-store, on the phone, or online, customer expectations are high. But on digital channels where you can’t offer personal service, how do you ensure the platform you build isn’t just functional, but experiential?
At BFM, planning for human-centric experiences is at the core of every digital strategy we create, and guides each individual deliverable that comes from our team. We’re emboldened by the challenge of turning designs and code into interactions and emotions – it’s by delivering these experiences that we help our clients grow and stay relevant year after year.