ImageAppeal - Sensational style


Answers to common questions

Beginning a new design project can be intimidating if you have never been down that road before. Below you will find some project-specific answers to prepare you before our initial meeting or simply soak in some extra knowledge.

General Questions

Do you only service the New York area?

Nope! We serve clients nationwide without a hitch. International? Shoot us a message and we’ll see if it’s a good fit.

Do you have an office?

Yes, We have an office in New York

How much does a website cost?

There are too many variables involved with a large-scale project like a website design to give an exact estimate without discussing specifics. We can tell you that a typical website budget range for us would begin in the $20K-$30K range.

Project or retainer?

The majority of our work is project-based, but we have a handful of retainer relationships that we greatly value. If you think your company would be a good fit for us, please contact us and let’s get the conversation started.

What is a good marketing budget?

Depending on the size of the company, most experts suggest 7 – 8 percent of your gross annual revenue should be set aside for your marketing budget. If you are a startup or looking for substantial growth, that percentage should be higher.

What are your rates?

We are experts at meeting your budget, large or small. We always provide multiple drafts, depending on the arrangement, to ensure that you have a chance to customize the design to your likiing. We have never had a complaint.

Who owns the rights to my logo / website / design?

You do, at all times, and you are covered with a contract.

Do you work in-house on location?

No, at the present time, we are only available on a freelance contract basis to do all work off-site. What we do offer is turnaround within a few hours, which moves projects along incredibly fast.

How long does it take you to design something?

The amount of time that a logo take is usually a couple of days, for printed materials, usually 2 days, for a website or flash work up to a couple weeks. At the beginning of a new project we carefully outline the timeframe in writing, but typically, you are looking at 4 days to 3 weeks turnaround for whatever your project may be. We try to reply to clients with next drafts within 6-12 hours of receiving feedback. We pride ourselves on prompt, professional service.

Will I be charged extra fees for stock photos?

No, all stock imagery is 100% free to you, and fully licensed, at NO cost to you. We never give you hidden fees or charges whatsoever.

Do you provide customers with your personal cellphone and Instant messenger usernames?

Call us anytime at (201) 932-9485 or (646) 450-6324 or use AIM/Google/twitter screenname: Imageappeal -Our goal is to offer you a happy and easy experience. We are not like some design agencies who make it hard for you to contact the actual team. We will give you multiple ways to reach us 24/7 for whatever your needs.

Do you provide support for templates?

Sure we are happy to look at the template you are working with and see if we are able to program in an appropriate language to edit it for you.

Logo Design Questions

What can I expect in beginning a logo development with Left Hand Design?

Clients typically come to us with nothing more than a name and a vision. We initiate every logo project with a phone call or face-to-face meeting, at the client’s discretion. From there, LHD will provide the client with a creative brief consisting of 20-25 questions. These questions allow us to analyze the project from every angle, insuring the client gets the exact logo needed for their brand.

What is included in a logo development?

Every logo development consists of a set amount of upfront concepts discussed in our initial meeting. Revisions don’t usually go more than three rounds before a final logo is chosen, but if the logo development exceeds five rounds, there may be an extra charge. In the end you will receive vector files for print and transparent png files for web. Files will be separated out in color, black & white, and reversed (white) versions.

Every logo development will include the following:
1.) Primary logo
2.) Secondary logo
3.) Social media icon
4.) Primary and secondary color palettes (including a list of Pantone, RGB values, CMYK values, and web colors)
5.) Links to purchase fonts used (if any) in your logo

In certain circumstances, if the logo we design for you is needed in a different size or format, you can reach out to LHD at any time and we’ll always reformat it for you FREE of charge.

Do I need to provide examples of logos I like to LHD when developing a new logo?

No, but it helps! It’s nice to know where your taste for design lies. We’ve had clients draw up ideas, email examples, or create Pinterest boards for inspiration. Certainly not required though.

How long does a logo development take?

Generally it takes one to two weeks for the delivery of the first round. Sometimes it will take longer if we’re busy.

Website Design Questions

How do I begin a new website with Left Hand Design?

Send us a message through our website and we’ll set up a call or face-to-face meeting to discuss your project. Consider this an interview of sorts used to determine what direction you’re looking to take your website. We’ll make suggestions based on the information you provide, namely in regards to industry, purpose, audience, design, and more, and provide an accurate line-itemed quote to get things moving.

Do you provide hosting?

No. We find it better that our clients are billed directly from the hosting companies, always having access to their own files. We will provide recommendations and instructions for signing up for your own hosting.

I want to redo my website but don't have access to any of the backend, can you help me out?

You bet. This happens all the time, every situation is unique so it’s best to reach out to us and we’ll assist in finding a solution.

Do you provide SEO services?

Yes! We have a streamlined process for getting your website ranked higher. Contact us for more information.

Print Design Questions

What is considered "print design"?

Here’s a shortlist: business cards, stationary, posters, direct mail, banners, large format graphics, flyers, ads, brochures, packaging, t-shirts, etc.

I want to get some business cards designed but LHD didn't do my logo, what do you need from me?

We’ll need your logo, some examples of your branding materials, and all contact info and names for every card.

Can you assist in helping me choose packaging for my product?

Sometimes. While we’re pro’s at designing packaging that will make your products pop, we’re typically not versed in all the different packaging styles that may fit the product in your industry. However, once that package shell is chosen, game on.

I'm interested in designing some packaging, what do you need from me?

We’ll need your logo, some examples of your branding materials, specs from packaging distributor or template, target audience, written content, call to action, contact info, and hi-res imagery.

Digital Design Questions

Do you design social media banners and backgrounds?

Yep! We know the dimensions and limitations of each so send us your ideas and we’ll make you look good.

Do you design web and social media ads?

Yep! A lot like a print ad we’ll need your logo, some examples of your branding materials, specs, target audience and source, a headline, body text, call to action, contact info, and hi-res imagery.

Let us know if you’re in need of a copywriter, stock photography, or a photographer – we can help.

Do you design animated banner ads?

Yep! We can handle the simple stuff but have good friends in the animation industry that can do much more advanced animation.

Do you design and develop iOS and Android apps?

It always depends on the complexity of the app – but we’d love to hear your idea! We’ve dabbled in a couple projects on the design side and have developers on standby should we need them.