As consumer trust becomes harder to earn, more than ever brands need advocates that their audiences like and believe in.
Influencer has gone from buzzword to accepted tactic. And the meteoric rise of web entrepreneurs speaks to an important truth: Audiences today want to connect with people they admire and can relate to, and those personalities can powerfully mediate people’s interaction with brands.
This comes at a time where consumers are more skeptical of brands than ever, fueled by questions of data privacy, targeting and more. Brands right now need human advocates that can build trust, inspire conversions, and build positive public image – when done right, influencers do just that.
Our team approaches influencer marketing with a blend of research, market knowledge, and social awareness. We understand that the perfect influencer isn’t the one with the biggest following. It’s the person that makes real connections with their followers in the same way your brand aims to. Making that connection happen, however, takes a team that understands the influencer landscape, and how to leverage it for success.